Digital marketing Articles

Don’t shoot yourself in the foot: ditch the shotgun marketing and get the basics right

Small businesses that take a shotgun approach to social media and

Find your niche, ride the entrepreneurial wave, operate like a start-up: Nick Bell on his journey

Let’s get things straight: entrepreneurialism isn’t for everyone. It takes a

Building Big Data consistencies into Consumer Marketing Strategies

Marketers have been hearing about big data and the value it

Is your business effectively using review sites to reach consumers?

For many people, getting your business online consists of starting social

Local marketing: Online tips for small business owners

Admit it. You’re just a little jealous of large corporations with

Your blog as a business: successful strategies for writing your way to fame and fortune

You hit publish. This is going to be epic. You wait.

How Atlassian built a $4.4 billion business without sales staff

The story of Atlassian is the perfect tech startup fairy tale;

It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China

Any traveller will appreciate what ‘culture shock’ feels like; that moment

5 Things entrepreneurs should know about marketing in 2016

The name of the business game for 2016 is digital marketing.

6 Facebook marketing tricks and tools to generate leads

Facebook is one of the most effective and efficient ways for