Recently, we’ve seen a significant change in the way B2B buyers purchase products and services, brought on by new technology and greater access to …
Websites and social media are top SME marketing priorities, while PR and SEO come last.
A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of …
Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.
Early this year, ExactTarget published our 2014 State of Marketing report.
Are you in the process of marketing your business? You need to learn about your audience.
Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.
SMBs are preparing for a digital 2014 as many roll out new business models especially designed for the global marketplace.
What do you do when you click onto a webpage or a blog post and are confronted with a great big slab of text? If you’re anything like the rest of us, you …