Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Companies are turning to social media as the next frontier for advertising — and even small businesses can afford to get in on the action.
A popular misconception exists that inbound marketing is all about spending lots of time on social media platforms. This just isn’t true, as social media can be a big waste of time if you don’t approach it with a plan or some clear objectives.
It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here’s 20 ideas to put a fresh spin on your eNewsletters.
Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
Blogging might seem like a chore initially, but the more you work on getting it right, the more you’ll find yourself thinking like a professional blogger. Plus, blogging is an important part of every effective inbound strategy,
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
