The four fundamentals of a great blog post
If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
Research says 90 percent of first impressions are made within the first four minutes of meeting someone. This statistic rings true when people look at your digital branding for the first time – your image is your sole weapon in your professional pitch.
Social media is a great way to market your business, but how do you write posts that demand attention and get people sharing your content? Here’s seven tips from an expert.
Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.