Tag: Direct Marketing

Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?

In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

As I was clearing out my junk folder yet again yesterday, it got me thinking – is email marketing dead already?

Whether you like it or not, emails have become the staples when sending out marketing messages. It isn’t rocket science, but a little effort can go a long way. Here are some tips to increase your email savvy: Don’t try and send a single message out to everyone. Think about the content and personalise it […]

While technology has made precision marketing easier, for many SMEs it’s still a grey area. Cameron Bayley asks experts how they use research and strategy to create a precision marketing campaign that targets customers and makes a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing […]