The shocking truth about email subject lines
A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.
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Debunking email subject line myths
Matthew Johnson blogs about improving your email marketing.
“Don’t trick people into opening your emails. Be truthful about what’s inside. Set readers up for a positive experience as this will help your open rates.”
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