generating publicity Articles

The four best April Fools jokes of 2012

Earlier in the year, businesses joined in the April Fools fun.

Looking to get some press? Build a media list

You’ve written a media release announcing an exciting piece of news

The secrets to outstanding media interviews

So you've hit the publicity holy grail and secured yourself an

Five questions to ask before committing to a media interview

If the circumstances are right, being called to participate in a

How to prepare for media interviews: beginner tips

Media interviews are a great opportunity to gain third-party endorsement for

The four best April Fools pranks of 2012

This year April Fools was tucked away at the weekend, but

Five ways to turn your business into a PR machine

Don’t you hate it when you open a magazine and one