The four golden rules of social media
Read on for some great tips from April to help you become social media savvy.
...read moreArticles Tagged 'how to use social media'
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7 deadly social media sins to avoid
When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
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5 free and low-cost tools for improving social media productivity
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
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11 reasons a 23-year-old shouldn’t run your social media
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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Three ways to make your social media efforts more productive
Forget flavour-of-the-month social sites. Find the community that works best for your company.
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The four-step recipe to social media success
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
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Too busy for Facebook? 3 tips to end social creep
The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
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How to put the ‘me’ back into social media
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
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Making social media more social: Three ways
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
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Time poor? It’s no excuse for being social media lax
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
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Win a ticket to the Social Media Down Under 2012 event
We have one ticket to give away to a lucky reader to see 17 experts discuss and debate the state of social media in Australian business, at an event in Sydney.
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Promoting your social media sites, without using social media
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
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Three ways to get your social media marketing message across
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
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Make the most of social media: Four steps
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
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Socially savvy SMBs enjoying improved customer relationships
Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
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Learn how to make social media work, with editor Jen Bishop
Join Dynamic Business editor Jen Bishop at a seminar hosted by She Inspires, to learn about the social media tools that will take your business to the next level.
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What you need to know before joining social media
Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.
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How to measure the success of your social media marketing
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
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Give your social media profiles a little love: Four ways
Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
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Throwing social media into the hospitality marketing mix
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
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