Tag: Loyalty

I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.

Even though it’s important to pursue new customers and new markets, it’s absolutely crucial not to neglect the customers that have supported and given you the success you enjoy today.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.