The 5 branding rules of attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
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3 super-cheap marketing tactics
Use these strategies as a starting point for kickstarting your marketing programs on the cheap.
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Business growth – are you ready for the next level?
The prospect of expanding beyond a home or small office operation is something that quite often stirs at the heart of many small business owners.
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What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
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Are you putting your customers first?
Most successful companies and organisations have a very good idea of who their customers are.
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Why tough times can be good times for smart marketers
We’re now firmly in the middle of unpredictable external economic factors, so it’s time to give focus and quality attention to the areas we can control to ensure we’re planning for future success.
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How niche players can compete against big brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
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Instagram has a new tagging feature
Here’s how you can use ‘Photos of You’.
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Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
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The entrepreneur with the millionaire mindset
How do you get rich fast? Wealth coach, founder of the millionaire mindset club, author and self-made multi millionaire, Pat Mesiti believes you get rich slowly.
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7 things marketers should know about Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.
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How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
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How to market your business with podcasting
Audio podcasting has been around for many years but there has resurgence of the medium, which is quite evident with Apple introducing it’s own Podcast app.
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How to get your brand right
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
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Five newsroom principles that can help your content marketing
It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.
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Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
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How to make your marketing consistent
Marketing should be a key focus for business owners, but it’s often an afterthought.
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Understanding your target market
Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.
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Five common business marketing mistakes
Is your marketing getting the results you want? If not, it might be due to one of a number of common mistakes that business owners make when it comes to their marketing.
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Try this 3,500 year old sales secret
Everyone has to sell something, sometime, even if it’s just an idea. Here’s a proven 3,500-year-old technique for making the sale.
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