Tag: Marketing Mix

Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.

Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.

You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.

When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.

When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.

Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.

It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.