Tag: Marketing Tips

Wherever you are on your pricing journey, here are four common pitfalls that many businesses fall into and how to successfully overcome them.

Running a small business can be an empowering experience, but also an unpredictable one. You have to work incredibly hard to make sure new business is walking through the door, but inevitably, you’re going to run into slower periods. Unfortunately, these are out of your control. Seasonality affects all businesses. (There’s a reason why unemployment […]

Opening a franchise is an appealing option for those who want to own a business, but getting started can be daunting. With a franchise, you’ll receive the support of a franchisor so you won’t have to worry about starting from scratch or jumping over obstacles traditional startups face. Here are eight important tips to ensure […]

SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start.  What is SEM? In today’s digital world, a good-looking, smooth-functioning […]

It’s nearly time to start putting out Christmas stock, and therefore important to start thinking about your holiday marketing now.

Marketing evolves as tactics and technologies change and improve – technological advances can help you understand which actions generate the best returns on investment.

SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.

It’s easy to burn through a budget with these big-ticket items. There’s a better way to spend your cash.

Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.