Tag: Online Marketing

More Australian businesses are increasing their online budgets to keep their existing customers as well as attracting new ones, new research has found

The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.

Australia’s small and medium-sized enterprises are yet to take full advantage of the social media boom by using social networking as a means to promote their business.

Online marketing spend may have increased, but marketers still don’t know how to use online tools effectively is the conclusion of a global Coremetrics study, “The Face of the New Marketer,” which finds that while most marketers report a desire to use online data to personalise their marketing efforts and deliver tailored offers to their […]

According to research conducted by WebVisible and Nielsen, reported by Marketing Charts, a large number of small businesses lack a visible online presence. The report indicates that although 63 percent of small business owners turn to the internet first for information, only 44 percent have a website, and half spend less than 10 percent of […]

A new survey released by WebTrends has shown that Australian businesses believe online marketing is a key component to overcoming challenges faced by the economic downturn.

With the digital age revolutionizing the way we communicate with each other,  some say that marketing has become more complex. However, whether you run an online or an offline business, the principles remain the same and integrating both online and offline marketing can help your business engage new customers. Marketing is still about reaching your […]

For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]

Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]

Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]