Digital to-do list for start-ups
You already know you need a robust Web presence for your business. What other tech steps do you need to take to get established? Read this handy list.
...read moreArticles Tagged 'PR'
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How to get more traffic to your website
Are you looking for ways to attract more traffic to your website?
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The entrepreneur playing the PR game
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.
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10 ways to get more bang for your PR buck
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
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How to get more reach from PR
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
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How to write a press release that gets noticed
Everything you need to know about getting your information into the hands of the media.
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Rekindle your romance with PR
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
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7 steps to get publicity for your business
Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.
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3 reasons not to hire a publicist
One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!
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Top 5 ways to annoy the media
You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.
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10 questions to ask before hiring a PR firm
From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.
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How to be a good client
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
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How to avoid being hung up on by media agencies
Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.
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What to do when customers get mean on social media
How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.
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An 8-step guide to managing negative PR
Follow these tips for bouncing back from a bad public relations situation.
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Easy ways to become an eConscious business
One of the biggest problems with business eWaste management is the lack of knowledge about how to navigate environmental issues without it taking up too much time or expense. The good news is that being socially responsible has actually never been easier, as a result of the introduction of some helpful programs.
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The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
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What to look for in a PR agency
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
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8 media pitch tips from a journalist
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
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Need the ear of the press?
Want to learn how to get the ear of the press? Learn how at Sydney Business Month’s Pitch To Media event next month, featuring Dynamic Business’ own associate editor Rhiannon Sawyer.
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