The entrepreneur playing the PR game
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.
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10 ways to get more bang for your PR buck
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
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How to get more reach from PR
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
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Rekindle your romance with PR
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
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7 steps to get publicity for your business
Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.
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3 reasons not to hire a publicist
One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!
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10 questions to ask before hiring a PR firm
From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.
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An 8-step guide to managing negative PR
Follow these tips for bouncing back from a bad public relations situation.
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What to look for in a PR agency
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
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8 media pitch tips from a journalist
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
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Need the ear of the press?
Want to learn how to get the ear of the press? Learn how at Sydney Business Month’s Pitch To Media event next month, featuring Dynamic Business’ own associate editor Rhiannon Sawyer.
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Mastering the PR pitch follow-up
You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.
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Making your pitch to the media count
You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.
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How a PR strategy can help you run a successful event
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.
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Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
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The art of saying thank you in a memorable way
Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.
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Four must-have elements in your media pitch
When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
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The 10 commandments of small business PR
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
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How to write a killer media release
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
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How to find the right media contacts for a PR campaign
When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.
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