New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.
When it comes to PR campaigns, even the big businesses don’t always get it right.
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses …
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing …
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over …
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
One PR professional I interviewed couldn't pronounce my company name, or fathom a high-powered woman in finance. Next!
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Follow these tips for bouncing back from a bad public relations situation.