Public Relations Articles

When crisis storms in

When it comes to crisis management, many organisations adopt the ostrich

Companies unprepared against reputation risk

A global survey has revealed that only 19 per cent of

Businesses shun local production despite benefits

New research has revealed just 20 per cent of Australian companies

When PR goes wrong

When it comes to PR campaigns, even the big businesses don’t

The entrepreneur playing the PR game

After gaining experience in New York, the world capital of advertising,

10 ways to get more bang for your PR buck

PR is often seen as a marketing luxury for bigger companies

How to get more reach from PR

When you run a business, especially a start-up or small-scale operation,

Rekindle your romance with PR

Has the spark gone from your relationship with PR? If you’ve

7 steps to get publicity for your business

Public relations can be more cost-effective than advertising. Here's how to

3 reasons not to hire a publicist

One PR professional I interviewed couldn't pronounce my company name, or