Tag: Public Relations

Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.

One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!

From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.

Follow these tips for bouncing back from a bad public relations situation.

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.

Want to learn how to get the ear of the press? Learn how at Sydney Business Month’s Pitch To Media event next month, featuring Dynamic Business’ own associate editor Rhiannon Sawyer.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.

You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.