They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.
When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
Your Friday Entrepreneur Fix this week features Handle Your Own PR founders Jules Brooke and Simone Heydon, who took the loss of clients during the GFC and turned the bad luck into a thriving new business.
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
