“Repeat business is both an honour that confirms you’re doing something right, and a reminder to push yourself to keep serving the people who love what you’re doing,” says entrepreneur Kyla Kirkpatrick. Here, she shares her secrets to earning repeat business. It has been 10 years since I started The Champagne Dame and I am […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
In May, this year, the Reserve Bank of Australia released a new surcharging standard, which introduced a ban on excessive surcharges. The ban, which is being enforced by the Australian Competition and Consumer Commission (ACCC), commenced for large retailers this month but all other merchants have until 1 September 2017 to comply with it. Dynamic […]
Businesses that develop a reputation for being excellent in an area that their industry is frowned upon for will gain far more repeat business and help grow their customer base through referrals – customers will hardly be able to wait to tell their friends.
If most small businesses spent even half as much time, effort and resource into retaining their existing customers as they do to win over potential customers, their business would see a great difference in sales.
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