Give users more information in web search results and you’ll improve the chances that they click on your link. Here are two simple ways ‘rich snippets’ can help you do this.
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Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.
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How your pages can encourage customers to interact with your content and make purchases.
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‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.
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What you need to know about contributing articles to other sites and how it can raise your profile online.
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Follow these five steps to make sure your site is as optimized for search and you’re not missing out on the traffic, including potential customers.
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Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.
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With all of the recent changes from Google, now might be the time to update the way you create links back to your website. Here’s how.
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Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.
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Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
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In today’s corporate world, you aren’t somebody until you can be found on professional networking site LinkedIn. But as more individuals and businesses add their profiles, it’s becoming more challenging to turn up in searches.
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The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.
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For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
...read moreJust when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
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In October, I was fortunate enough to attend the International Search Summit conference in New York. For those who have not yet attended an ISS, make sure you put it as your New Year’s resolution for 2013.
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You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
...read moreThe key to search ranking success is creating high-quality content that people want to share.
...read moreSEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
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Be persistent in crafting new content for your own site and keeping tabs on competitors’ SEO activities.
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Calan Stanley first established his graphic design and print business, PrintTogether, 12 years ago in London. Four years later when he moved back home to Australia, Stanley made the strategic decision to launch the business here online – and is now reaping the rewards as a result of some savvy online marketing.
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