For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Managing a traditional bricks-and-mortar business is, in itself, a tricky prospect but taking a business online with little to no training can be an absolute nightmare. Establishing a web presence involves learning new strategies and new ‘languages’. One term that small businesses might be aware of, perhaps owing its bad reputation, is Private Blog Network (PBN). In […]
Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
