SMBs fail at social media
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
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What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
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How men and women use social media differently
When it comes to social media, men tend to spend more time on some sites, women on others.
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How to plan and shoot YouTube videos for business
From scripting to shooting, these tips can help you produce professional looking videos on a budget.
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Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
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How niche players can compete against big brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
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Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
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Win tickets to the Australian Businesswomen’s Network’s online course
Win one of ten tickets to the Australian Businesswomen’s Network’s online course helping small business owners make the most of the online and social media world.
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7 things marketers should know about Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.
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How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
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How to bounce back from a social media disaster
Made a major flub in front of the whole world on social media? Here’s how to respond.
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8 risks when you ignore social media
Ignoring social media because you think you can’t prove results? Here’s what you risk.
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Want to go viral? 4 ways to get shared
People are increasingly tuning in to videos, but maybe not yours. Here’s how you and your startup can become a YouTube sensation.
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Consumers prefer web chat for customer service
Web chat is the preferred channel for consumer customer service according to a new report from Fifth Quadrant.
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Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
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Get tech-savvy at the Digital Treasure Hunt
She Business has partnered with Commbank’s Women in Focus to host a Digital Treasure Hunt in Sydney where small business owners will learn to become savvy with social media.
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How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
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LinkedIn useful for networking, not job hunting
New survey reveals that while a vast majority of Australian executives have an active and up-to-date LinkedIn profile, only 6 percent had found a job as a result of membership.
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Why customer reviews trump social media marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
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Video ads coming to Facebook and Twitter?
Two reports today indicated that the social media giants may be looking to run video ads on their platforms.
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