SMBs fail at social media
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
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How not to treat your customers on Facebook
The two owners of Amy’s Baking Company Boutique & Bistro clearly need some training in social media. Here’s what they got wrong.
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How men and women use social media differently
When it comes to social media, men tend to spend more time on some sites, women on others.
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Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
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Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
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8 Pinterest boards worth creating for your business
If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
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7 things marketers should know about Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.
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How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
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An inside look at Facebook Home
Is it worth downloading? Here’s what works and what doesn’t.
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Why customer reviews trump social media marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
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How to create great content for social media
Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
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What not to say on Twitter
To make sure you don’t put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers.
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Why aren’t Aussie SMBs sold on social media?
Despite the fact that 62 percent of adults worldwide are regularly using social media, only 24 percent of Australian SMBs have truly embraced social media as a marketing tool, a new survey has revealed.
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6 tips for using images on social media
On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.
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Twitter turns 7: who are you following?
It’s changed the way we communicate forever, but Twitter isn’t even a teenager yet – today it just turned 7!
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The minefield of social media metrics
Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.
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5 essential marketing tasks for time poor SMBs
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
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Pinterest launches web analytics to help you pin down traffic
With its new dashboard, the photo-sharing platform allows business owners to better understand what’s working with their audience.
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How to use social media to promote your franchise
Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?
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Free vs paid social media?
By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.
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