The four golden rules of social media
Read on for some great tips from April to help you become social media savvy.
...read moreArticles Tagged 'social media ROI'
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7 deadly social media sins to avoid
When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
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You can use your Facebook page to make money
Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.
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A Facebook Ad campaign that actually works
Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.
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5 free and low-cost tools for improving social media productivity
Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
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11 reasons a 23-year-old shouldn’t run your social media
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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A beginner’s guide to measuring Facebook ROI
Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.
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Three ways to make your social media efforts more productive
Forget flavour-of-the-month social sites. Find the community that works best for your company.
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The four-step recipe to social media success
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
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Too busy for Facebook? 3 tips to end social creep
The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
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How to put the ‘me’ back into social media
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
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Making social media more social: Three ways
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
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Time poor? It’s no excuse for being social media lax
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
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Promoting your social media sites, without using social media
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
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SMBs still failing to measure social media ROI
SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.
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Three ways to get your social media marketing message across
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
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Make the most of social media: Four steps
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
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Socially savvy SMBs enjoying improved customer relationships
Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
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Learn how to make social media work, with editor Jen Bishop
Join Dynamic Business editor Jen Bishop at a seminar hosted by She Inspires, to learn about the social media tools that will take your business to the next level.
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What you need to know before joining social media
Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.
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