In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.
Appliances Online was awarded the honours of Best Customer Experience and Best Site Optimisation and Design at the Online Retail Industry Awards (OIRA’s) on Tuesday night, and CEO John Winning has told Dynamic Business his company’s success is due to its focus on customer service.
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
If you run a Facebook page for your business, you’ll know how difficult it can be to get people to ‘Like’ your page and interact with your posts. Now, a study has found the meaning behind every ‘Like’ varies significantly depending on the users age and context.
Google has officially opened the doors of its new social networking site to the general public, after running an invite only field trial for the past 12 weeks.
Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
Local employees are demonstrating new levels of awareness, self-education and self-regulation when it comes to social media, at the same time an increasing number of workplaces are restricting access to the ‘social web’.
Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
