Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half.
“While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”
Experts are suggesting Google’s new social networking platform will likely see greater popularity than its main rival Facebook, as it produces much-needed solutions for gaps in social media.
Gerald Chait blogs about how best to deal with complaints from customers left on your Facebook page.
“Facebook is an incredibly powerful medium for building a community that supports your business. But, Facebook also provides a public avenue for customers to air their concerns.”
A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.
Jennifer Bishop blogs about new LinkedIn features, which make it akin to the Flux Capacitator.
“Forget the static CV. LinkedIn have just removed the need for the static 1.0 CV/resume and propelled you all into an interactive 3.0 web world of LinkedIn.”
Australians are continuing their rapid adoption of social media, which is now having a considerable influence on their purchasing decisions.
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.
“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”
Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
Leigh Boin blogs about using Facebook successfully in your business.
“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”
