Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.
Cenk Baban looks at the latest social network to grace our computer screens – Google+
“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”
Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.
The use of social media by Australian small businesses has risen by 50 percent this year, with many looking to boost the investment in their website, technology and marketing.
Alicia Beachley gets serious about protecting your Intellectual Property online.
“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.
Scott Wesley blogs about how small businesses can maintain their social media momentum to source the best talent online.
“whatever your approach to social media, understanding the value your business offers will help you manage your online presence more efficiently, by engaging with the behaviours of your audience.”
Roger Woodend blogs about the unique opportunities the mobile channel delivers businesses, and how best to utilise them.
“By delivering relevant, timely offers to target customers through the mobile device, the CRM database will be greatly enhanced.”
Yiying Lu designed ‘Lifting a Dreamer’ as a happy e-card to send to friends. But when Twitter bought the image from iStockphoto, it became a global phenomenon. The 20-something graphic designer tells Dynamic Business how talent, timing and a tweet or two came together to change her life.
