Yiying Lu designed ‘Lifting a Dreamer’ as a happy e-card to send to friends. But when Twitter bought the image from iStockphoto, it became a global phenomenon. The 20-something graphic designer tells Dynamic Business how talent, timing and a tweet or two came together to change her life.
Servcorp has just launched ‘My Biggest Challenge’; a social media campaign designed to celebrate entrepreneurialism in Australia by publicly recognising the challenges that small business owners face.
40 percent of Australian businesses are successfully winning new customers through social networking activity, according to a new global survey from Regus, with over two-thirds reporting that marketing campaigns are less effective if they don’t feature a social media component.
Social media has become a significant cyber threat according to the latest State of Security for Australian Businesses report, issued by global security software company Symantec.
If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.
More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.
Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
A third (33%) of Australian employees say that they are comfortable being ‘friends’ with their boss on social networks, according to the latest Workplace Survey from the specialist finance and accounting recruitment firm Robert Half International.
Scott Wesley of Chandler Macleod Recruitment blogs about demographic profiling and social media as part of the recruitment process.
“Think laterally for a moment – we already have the technologies that can predict how potential employees will behave in a given work environment. So why can’t we map the workplace behaviours of key performers back to their use of the digital environment?”
Jennifer Bishop of LinkedIn blogs about how to get the most out of LinkedIn and determine your return on investment.
“This is a “networking activity”, not a transactional sale in a retail store. The question is not; Why are you wasting my time? – but more – Why aren’t you defining your target market appropriately and implementing an appropriate sales cycle plan?”
