When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
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Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
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Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
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Forget flavour-of-the-month social sites. Find the community that works best for your company.
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A look at how the blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
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Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
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The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
...read moreSocial media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
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Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
...read moreLack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
...read moreDo you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
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Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
...read moreThere are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
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Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
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Join Dynamic Business editor Jen Bishop at a seminar hosted by She Inspires, to learn about the social media tools that will take your business to the next level.
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Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.
...read moreSocial media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
...read moreGiven the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.
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As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
...read moreSo you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
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