How to make social media work for you
Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.
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Facebook rolls out verified pages
The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
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Is technology hindering our ability to communicate effectively?
Technological advances have now enabled us to communicate in a variety of ways – Facebook, Twitter, email and text messaging to name a few.
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How men and women use social media differently
When it comes to social media, men tend to spend more time on some sites, women on others.
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Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
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Easy tips for avoiding Twitter hacks
How to steer clear of having your startup’s account taken over by someone else.
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Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
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Twitter launches online music discovery service
Twitter has launched a new service that hopes to revolutionise online music discovery in the same way it has revolutionised online communication.
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Video ads coming to Facebook and Twitter?
Two reports today indicated that the social media giants may be looking to run video ads on their platforms.
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14 steps to generating leads on Twitter
This list can help you land new business.
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What not to say on Twitter
To make sure you don’t put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers.
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The disconnect between social media and customer service
New study by Fifth Quadrant found that 70 percent of Australian companies are offering social media as a customer service channel, while only 31 percent of consumers are making any use of it.
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Twitter’s new ‘cards’ include features for business
Users can display photos, app information and products for sale.
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Gotcha! 2013′s best April Fools pranks
Depending on your gullibility levels, April Fools Day is either one of the funniest days of the year, or the most disappointing.
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Using Twitter for sales and marketing
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
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Study: direct link between Twitter and television ratings
Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.
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Twitter turns 7: who are you following?
It’s changed the way we communicate forever, but Twitter isn’t even a teenager yet – today it just turned 7!
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Using social media to grow your brand: A case study
Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.
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How to use social media to promote your franchise
Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?
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How to network and get more followers on Twitter
Twitter is a great way to communicate with customers but it’s just as useful for networking with other businesses, industry tastemakers and even potential investors. But how do you get their attention?
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