Dynamic Business

CASE STUDY
Wally Salinger

Wally Salinger, who attended the lunch, is a franchise manager of TriSkills (an in-school sports and gymnastics service provider), manages his own swimming coaching business and is president of a volleyball club. Through the use of his BlackBerry smartphone, Wally has improved his response times to clients, maintained a successful second business without impacting his full-time work and experienced a more effective use of personal, swimming coaching and work time.

Around 70 percent of Wally’s time is spent out of the office, meaning mobility is a very high priority. He believes that profit margins are very low in his industry and price and value is a key factor in technology choice. Wally believes that reliability is the difference between maintaining a client as a loyal customer or losing them due to communication failure.

Some of the benefits Wally has gained from using a BlackBerry:

• Improved response times to clients and communication within the TriSkills Franchising group. Wally believes that the BlackBerry device has helped him maintain a second business (swimming coaching) without impacting his full-time work. It has given him a more effective use of personal, swimming coaching and work time and less downtime in airports or while in transit.
• Being available while providing swimming coaching at the pool as he believes that email is non-invasive and can be used very effectively by franchisees to contact him while he is out of the office. Location is not a barrier to his productivity and his ‘office’ is no longer a physical place.
• The ability to forward email to two businesses, a volleyball club and three personal email addresses.

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