Dynamic Business

4.    What spec should you look for?
It is up to you to find a brand you like—based on a variety of comparison points—but it is important to understand the processing power on offer to you, to ensure you make a purchase that will actually suit your needs. Think of the micro-processor as the brains of your PC or notebook and you’ll appreciate why the performance and functionality of your purchase revolves around which microprocessor you specify.

There are lots of different processors inside a wide variety of notebooks and desktops to suit your needs. Typically you will find that any system that includes high performance processors will also be configured with commensurate hard disk, memory and operating system. And of course when it comes to notebooks, battery life longevity and portability is a critical consideration.

If you need to add computers to your business, make sure you add the right ones. With the Government stimulus package backing you up at the moment, you get tax deductions on your investment in notebooks or desktops with the processing power you need, but do make sure you check with your accountant on the best way forward.

One example offered by the Government in conjunction with the Budget announcement is as follows:  “A small business that buys and installs a $2,000 computer before the end of June 2009 can claim an additional $1,000 deduction in your 2008-09 tax return.”

5.    Where is the best place to buy?
There is a larger choice of laptops and desktops on the market than ever before, which can be a little daunting when it comes to choosing which model to buy but offers a great opportunity when it comes to negotiation, particularly in the current climate. You can purchase your new PC from a local retailer or from one of the leading mass merchant retailers. In some cases you can purchase directly from the PC manufacturer themselves, so take a look at their websites to compare options and pricing.

When you are making your decision on where to buy, make sure you pay attention to the software bundles. You will find that most of the mass merchant retailers have a great range of offerings but they do tend to have more consumer-focused software bundles. So while you are shopping around, look out for small business-focused computer retailers as well who may carry more relevant offerings.

The small business decision maker who is considering the purchase of computers as a way to take advantage of the tax break must:

• Seek advice from a tax accountant or other financial expert to ensure that the purchases you make and the steps you take to finance those purchases are consistent with the eligibility requirements of this tax incentive package
• Seek advice from a trusted IT advisor or retailer who can talk you through your business requirements and processing power options, and guide you in making the right purchase.

With such a vast range of computer offerings on the market today, coupled with Government stimulus packages and retailers who are willing to negotiate, now is a great time to consider upgrading some or all of your small business PCs. Have fun shopping around!

— Kate Burleigh is Intel’s national marketing manager for Australia and New Zealand

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