Without a deliberate hiring strategy, founders often gravitate toward job candidates who share their personality.
Entrepreneurs’ identities are closely tied to their businesses, so it’s not surprising that companies often absorb many of their founders’ personality traits. A founder-driven culture can be a good thing. Steve Jobs’s design ethos, for instance, helped mold Apple into a successful business. But when founders fill companies with their clones, it can lead to problems.
That’s what happened to Todd Morris. When Morris founded BrickHouse Security, a New York City-based company that sells hidden cameras and other surveillance products online, he was determined to keep the company lean. For the first few months, he worked alone. Over the next two years, he gradually added a handful of employees. Morris picked people who were a lot like himself: driven and independent.
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