A new study finds evidence to support the idea of ‘less is more’. Here’s why scaling your company with fewer clients may just contribute to your company’s long-term health.
Helena Yli-Renko, an assistant professor of clinical entrepreneurship at USC’s Marshall School of Business, was working on her Ph.D in Finland in the late 1990’s when she began to observe a novel trend among Finnish telecommunications start-ups: rather than seeking out multiple customers to grow their companies, the companies all seemed to be clamoring to strike deals with Nokia, an industry leader. At the same time, the young companies were apprehensive about their growth strategies: “They were worried about putting all their eggs in one basket,” she says.
And rightfully so. Why put it all on the line for one big client—no matter how big they are?
… to read this article in full, visit leading US small business website, Inc.
