Exide officially brands itself as ‘Australian Made’
Stored electrical energy provider Exide Technologies has joined an increasing number of local manufacturers emblazoned with the ‘Australia Made’ logo.
Exide was welcomed as a licensee earlier this morning during a ceremony at the company’s facility in Adelaide.
Ian Harrison, Chief Executive of the Australia Made, Australia Grown campaign welcomed the move as one that would benefit both the company and consumers.
“Local manufacturing plays a pivotal role in our economy, and we’re thrilled to welcome Exide as a licensed user of the Australian Made, Australian Grown logo.
“Research shows that shoppers want to buy locally made, so to see Exide promote its products as Australian is not only a smart move by Exide, but also a great help for shoppers.”
Exide produces and supplies batteries to vehicle manufacturers based in Australia, and also has a battery recycling facility in Wellington, New Zealand.
Both Exide and Marshall branded products will bear the Australian Made badge.
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