Search Results for "nital shah"

Four modern marketing roads that will lead your business into the millennial heartland

In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and Read More…

May 2nd, 2017  |  Published in Marketing, Small Business

Digital strategies to better engage customers

Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end Read More…

February 28th, 2017  |  Published in Devices, Digital, Marketing, Social Media, Tech

Initiative offers NFPs a hand with digital

A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving Read More…

November 28th, 2016  |  Published in Digital, Marketing, Tech

6 Tips for building a successful SEM campaign

SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start.  What is SEM? In today’s digital world, a good-looking, smooth-functioning Read More…

December 16th, 2015  |  Published in Advertising | Marketing, Expert, Marketing, Marketing, Marketing, Small Business, Social Media, Social Media, Tech

Social media: a power tool in the SEO toolbox

For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. Read More…

September 1st, 2016  |  Published in Digital, Social Media, Tech

What does the year ahead hold for ecommerce?

Ecommerce has grown at lightning speed in recent years, its impact felt in every aspect of our daily routines – and confirmed by the research and predictions handed down by industry thought leaders such as Deloitte.  The multinational professional services firm recently published its predictions for 2016. Here are some of the takeaways from the report: 150% Rise in ‘Touch Read More…

June 30th, 2016  |  Published in Apps, Business Tech, Emerging Tech, Marketing, Tech