Author Articles

How to create a professional YouTube channel

Catriona Pollard blogs about using YouTube to bring exposure to your

How to grab a journalist’s attention

Catriona Pollard offers a few tips for business owners looking to

Google+ versus Facebook

Catriona Pollard takes a look at Google+ and what features it

Social media strategy checklist

Catriona Pollard delivers a checklist to ensure you're using social media

Get your customers talking

Word-of-Mouth marketing is simply conversations about a brand, product or service.

Social media + PR = success!

Adding PR tactics to the direct relationship building of social media

Why online coverage (often) beats print

While many businesses seem to be moving forward and embracing all

Does networking really work?

From specific association networks to broad business groups, there are so

Beat your competitors with effective PR campaigns

Don’t you just hate it when you open a magazine and