Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?
CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.
Your business is growing. As you expand your product range, with this growth comes more employees, more data transactions and more historical information to store. There is more weight on the decisions you make, and you need to be more responsive than ever before. This is when you need to make some important decisions about some new systems for your business.
The budget is the single most important management tool most businesses have. But when the budgeting process drags out, it becomes a painful waste of time. Here’s the case for creating a tight, focused budget process that takes no more than three to four weeks.
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
Haven’t bothered to take the time to learn about your customers? It could be costing you more than you imagine, so here’s how to make your customers feel special (and hang onto their business).
Cloud computing might be the technology buzz word of the moment, but many SMBs still don’t understand what it means for them. Here we take a look at cloud computing, minus the jargon.
When it comes to setting business goals at the start of a New Year, Charles Pludthura suggests you make them achievable and realistic. Here are some ideas to get you started.
If you have a growing business, one of the most important characteristics of your IT system is its scalability and ability to grow along with your company.
Charles Pludthura blogs about the key role content plays in any successful digital campaign.
“Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”
