As a small business owner I struggle like most people to get everything done. And one of the many things on my to do list is backing-up my computer files. Fortunately, having an Apple Mac I get reminders from the Time Machine application when I haven’t backed up my computer for 10 days, which prompts me to do it.
The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.
In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.
If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.
Most small business owners have a lonI want you to consider what would happen if you applied the Pareto Principle to your Weekly and Daily list.
Thirty seconds is not a lot of time to ‘pitch’ yourself, so it’s a great test of how good your elevator statement is. It’s also a timely reminder that you need to practice your networking, just like anything else you want to do well. Here are my tips for improving your networking…
How do you feel about actively promoting your competitor? If you’re like most people, you’ve probably never even considered it. What a stupid idea, right? It’s something that Yahoo did in the early days, prior to Google entering the scene, and helped them to become the leading search engine at the time.
There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).
I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.
I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.
