Author Articles

Six ways to get customers to love your business

Read on for some great lessons in how to improve customer

When ambush marketing goes wrong

Here's a great lesson from July 4 on why not all

The do’s and don’ts of good brand storytelling

Through brand storytelling, a business can communicate directly to its target

The pros and cons of celebrity endorsements

The outcry surrounding the controversial comments made by Alan Jones about

How to turn web visitors into paying customers

If you run a website, you probably know how many visitors

Why you should discount discounting

For many years, price discounting has formed the marketing plan of

The marketing benefits of a mobile optimised website

If a potential customer typed your web address into their smartphone

When ambush marketing goes wrong

A PR stunt by the CEO of Energy Watch during the

Five lessons from successful Mummy bloggers

Mummy blogging is big business in the US, with over four

Six ways to get customers to love your business

Customer loyalty is all about attracting the right customer, getting them