Author Articles

Starting a business checklist

Starting a business can be both exciting and overwhelming – where

A guide on how to develop the right personas for your business

The world is changing at lightning speed and the way we

Four ways to fix a pricing mistake

In my previous article, Oops… my business made a pricing mistake, I

Oops… my business made a pricing mistake

In my recent article, How to work out what price to charge,

There are two types of companies: Those who know they’ve been hacked & those who don’t

“There are only two types of companies: Those that have been

Do you apply the Veil of Ignorance in business?

Broadly speaking, leaderships teams bring to the decision-making table not only

How to work out what price to charge

The price that is set for products and services is one

Five ways to grow your business faster in 2018

The summer holidays are quite often the only time of year when

Four pricing mistakes you need to avoid  

The price that you set for your products and services is