Digital
Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
Telstra’s Online Essentials and Digital Support Services are making it easier for small businesses to thrive online, according to the company’s digital commerce solutions GM, Ricky Lam. “Whilst starting (and even sustaining) a small business has always been a challenging task, the reliance on the internet as a search tool means that these days, small […]
If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now. The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand […]
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
With IT teams largely responsible for its success, digital transformation has plunged IT professionals into the spotlight – for all the right reasons. You have to hand it to IT professionals. They keep critical systems running with limited resources, they configure networks like it’s no big deal, and they are often the first to recognise […]
Reasons a business enter into contract typically include commercial gain. If a signed contract is returned incomplete or late – or worse, a signature has been forged – it could end up costing some or all of the parties involved. According to Brad Newton, vice president of DocuSign ANZ, businesses can avoid these types of […]
When you’re designing your website, you have a ton of things to think about. You’re concerned with the way your business is presenting itself to the world, and this means you’re less concerned with things that may seem trivial. Recently, Apple was smacked by a lawsuit for overlooking something: a particular graphics module used on […]
Last chance: entries for the 2016 Digital Disruptor Awards close on Thursday, 4 August 2016. An initiative of the ACS, the professional association for Australia’s ICT sector, the awards recognise digital specialists and businesses transforming the digital economy. There are 12 different categories, comprising six individual and six team or project awards. These include the ICT […]
Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy and Insights Practice at Deloitte Australia. She spoke to Dynamic Business ahead of her appearance at Networx Sydney’s #nxsydDISRUPTED event in Sydney on Monday, 8 August. Solving problems in an innovative […]
As Australia transitions to being a cashless country, retailers are being urged to stay ahead of the curve and embrace new payment innovations. Those who don’t futureproof their businesses, but instead restrict the ability of consumers to make electronic payments, are not only missing out on sizeable business but risk becoming obsolete. Garry Duursma, Head, Market Development […]
Take a look across the skyline of any Australian capital city and you’ll see the hallmarks of a healthy building and construction industry. Hundreds of tower cranes busily feeding materials to teams of contractors working together to bring the architects’ futuristic multi-story tower designs to life with extreme precision. These complex multi-billion dollar projects, run […]
It’s time: you’ve found the perfect opportunity, written your plan, and forecast your financials for the next year. You’re finally ready to get your ecommerce business up and running. But how? [Editor’s note: This is the first of a seven-part series by Chris Dahl of Pin Payments providing an essential guide to setting up an […]
The e-commerce industry has been making headlines this month with household brands, including Myer, David Jones and Harvey Norman, all coming out with innovative plans for improving their online experience. This will come as no surprise, with e-commerce firmly on the rise here in Australia. According to the latest NAB retail sales index, online sales […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
For too many people out there, the idea of working in the Information Technology sector is associated solely with coding, as if learning a new programming language is the only thing you can do in order to become a professional in this industry. The reality is that there are plenty of jobs available, with a […]
The legal industry is one steeped in tradition. Like our elders who will never give up on the feel of a newspaper for an iPad app, law firms that have been around since the year dot turn a blind eye to advances in technology and changing consumer behaviour, instead choosing to nurture convention. For them, […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]
In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
