Marketing Articles

How small businesses can leverage engagement with game-based marketing campaigns

The thinking around gamification and its role in marketing campaigns needs

Why influencers rule the age of experience

Marketing strategies must evolve to appeal to the new ‘buy less,

Why every employee must understand sales

I think it was my Grandma who taught me that first

Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social

What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When looking at the most enduring businesses of the last century,

Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

Tried and tested, influencer marketing is a solid growth-enabler for small businesses

Why private domain registration is the best choice

Picking a domain name is one of the best and exciting

Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

Incorporating fads such as Pokémon Go into your digital strategy can pay-off;

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer

Why your database is your most valuable IP

I’ve been a business mentor for a while now and yet