Expert Articles

When ambush marketing goes wrong

A PR stunt by the CEO of Energy Watch during the

Why every business needs a PR strategy

If you’re thinking about promoting your business or communicating with your

Be social, local and mobile and customers will find you

SoLoMo, an amalgam for social, local and mobile, is the latest

How to use testimonials to drive business growth

Testimonials can be a driver of business growth, as they create

Marketing planning for the new financial year

We're at the beginning of another financial year, which is the

Eight ways to better spend your marketing dollars

High impact marketing doesn’t have to come with a huge price

The business benefits of having an individual voice

Some of the most successful and creative businesses in the world,

Content marketing isn’t a sales pitch, it’s about trust

Content marketing isn't about promoting your business, it's about building rapport

Mastering the art of public speaking

Yes, it terrifies many of us, but for a business owner,

Five lessons from successful Mummy bloggers

Mummy blogging is big business in the US, with over four