Public Relations Articles

Too good to be true: why a negative review could be exactly what your business needs 

With more Australians turning to ratings and review sites to help

Eight rules for branding your business

Finding your brand voice and direction is the most important part

Four steps to building relationships with journalists

Much like you would with potential customers, building relationships with journalists

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news

Three effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try,

How to build customer loyalty when starting out

Building customer loyalty can be a challenge when getting a new

3 Important truths entrepreneurs need to know about personal branding

“I used my personal blog and reputation to launch and sell

DIY PR placing small business ahead of the competition

Competition and a hunger to succeed is driving small business to

The real cost of complaints for your business

How many complaints does your business get every week or month?

How to make annual company financials more engaging

When the annual financial results come onto the agenda at work,