Sales and advertising
Sponsored by StarTrack The StarTrack Online Retail Industry Awards (StarTrack ORIAS) are designed to honour Australia’s most innovative online retailers who set new standards of excellence. The inaugural People’s Choice Award will recognise excellence in the e-commerce industry by giving every online retailer the chance to stand out and claim the title of ‘Australia’s favourite […]
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
What if your website was actually harming your credibility, and causing customers to doubt your trustworthiness and reliability?
While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.
Widespread use of mobile devices – both at home and within the workplace – has encouraged development of another, new mobile technology: printing.
Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?
The Australian Competition and Consumer Commission (ACCC) has issued the Independent Liquor Group (ILG) with a $10,200 penalty for misleading consumers with its “Aussie Beer” line of alcohol.
Cash flow is the lifeblood of any small business – when it’s pumping your business is healthy, but when it dries up the results can be disastrous.
While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.
The Federal Court of Australia ruled that Bright Choice, on behalf of EnergyAustralia, called residents in New South Wales, Queensland and Victoria with misleading representations.
If you are managing or running an e-commerce business there are a few essential things you need to know if you want to stay current and growing in a very crowded marketplace.
While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…
iiNet has been ordered a penalty of $204,000 after it was found recent advertisements failed to prominently state the total minimum price of their Naked Broadband 250GB Plan.
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.
There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.
Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
Outdoor advertising has risen by 10 per cent in 2014, according to a new report released by the Outdoor Media Association (OMA).
