PR Articles

The big misconception about PR

I’ve held lots of workshops and masterclasses with Australian start-ups and

Data breaches have possibility to ruin customer relationships

Given the prevalence of high-profile company data breaches that we are

4 ways brand marketers can inject expertise into their social content

Social content can make or break a brand’s marketing strategy.

Why Coles needs to look at its authenticity to save face

Where did Coles go wrong?

This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number

Making the Right Impression: How To Make your Business Stand Out from the Crowd

Most businesses need to deal with a bit of competition while

A step-by-step guide to protecting your SME against brand damage on social media

In a world where social media is (almost) everything, there is

Top three PR lessons from 2017 (so far!)

It’s been a bumper year for business reputation nosedives… and 2017 isn’t