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Digital
  • December 2 2015 The digital diet of an average Australian consumer

    Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer Survey Report. Here is what he found most interesting. Mobile: Australians continue to be spellbound by smartphones. On average we are checking our phones 30 times per day – collectively this is Read More…

  • November 18 2015 Optimising your small business for the digital age

    Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the Read More…

  • November 16 2015 2700 New followers in 16 minutes for one ‘scoping’ Australian business

    In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she Read More…

  • November 12 2015 Introducing the Tinder for finance professionals

    Networking: the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. The new-to-industry finance broker, Edwena Dixon tried to network, but to no avail. And there were a number of problems. In her experience, non-industry specific networking groups were ineffective and industry-specific initiatives were often just “old boys’ clubs, Read More…

  • November 10 2015 Instagram case study: How to get 1,000+ targeted followers in 1 week

    Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily Read More…

  • November 4 2015 Machine learning is becoming commonplace

    Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its Read More…

  • October 30 2015 Steven Atkinson: Peddling his passions to Europe

    When Steven Atkinson wanted a new challenge, he just left home and travelled; when he wanted his own business, he just started one; and when he lost his passion – he just stopped and started over. Dynamic Business hears how ‘just getting on with it’ can pay dividends as Steven shares a story of fast Read More…

  • October 16 2015 A lawyer not in the pursuit of profits

    What motivates an entrepreneur is a matter for the individual. It could be the prospect of making money – and lots of it, or the need to be your own boss. For others however, it’s the need to make big difference – and everything else falls incidental. After nine years in the legal profession, Ugur Read More…

  • October 15 2015 If you’re not working with bloggers to promote your business you should be

    I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to Read More…

  • October 15 2015 6 Ways to protect your business and personal information on Facebook

    We all love to connect with our friends and family online. Whether it’s the fun of choosing the best angle for your selfie, finding long-lost school friends or talking about the latest trends or news, 11 million Australians make Facebook a daily habit. In Facebook’s monthly hot topics data for September, we saw the Pope, Read More…

  • October 13 2015 5 Things you need to know about social media in business

    Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. Read More…

  • August 19 2015 Getting with the digital game at the Small Business Festival Victoria

    With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those Read More…

  • August 10 2015 From monologue to dialogue: Why going social may be the best thing you’ve done for your business

    The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. Read More…

  • August 5 2015 Thought leadership and managing your voice: What does it mean?

    Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg Read More…

  • August 4 2015 How well do you sell yourself?

    All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, Read More…

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