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Marketing
  • July 9 2019 ‘Dodgy’ online reviews are a thing of the past thanks to Removify

    Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in Read More…

  • June 24 2019 Trust and the role it plays in creating strong customer relationships

    Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,” Read More…

  • June 17 2019 Marketing professionals: Are you sure you’re acing the customer experience?

    Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure how to go about doing it better in your own business? You’re not alone. Many Australian enterprises are not against the idea of improving the quality of their interactions with Read More…

  • June 12 2019 Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY

    By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective Read More…

  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 24 2019 Why selling online makes smart sense for Australian service businesses

    In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows Read More…

  • May 21 2019 How to get a brand 10 times your size to join forces with you

    If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. Read More…

  • May 3 2019 How Kylie Jenner changed the FRANKII SWIM brand

    Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these Read More…

  • April 26 2019 Why startups can’t afford to ignore design and branding when launching their product

    Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design Read More…

  • April 18 2019 Is half of your marketing spend wasted?

    Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people Read More…

  • April 2 2019 What Aussie Shoppers Want: Understanding the ‘Three C’s’

    Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by Read More…

  • March 25 2019 How three small Victoria brands grew from social media

    More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy Read More…

  • March 22 2019 The 5 Step Plan to a Winning Social Media Presence

    Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential Read More…

  • December 21 2018 Avoid the following when marketing your fitness studio

    What to stop doing when marketing your fitness studio on social media While leveraging social media is a crucial part in marketing your fitness studio, as it ensures you reach your target audience, there are things you should avoid doing on social media. Written in collaboration with F45, here is what you should stop doing Read More…

  • October 26 2018 4 ways brand marketers can inject expertise into their social content

    Social content can make or break a brand’s marketing strategy.