Avoid the following when marketing your fitness studio
What to stop doing when marketing your fitness studio on social media
While leveraging social media is a crucial part in marketing your fitness studio, as it ensures you reach your target audience, there are things you should avoid doing on social media. Written in collaboration with F45, here is what you should stop doing on social media for improved productivity and results.
- Avoid using your smartphone to publish all your Facebook posts
While apps on our phones have made it easy to access social media, posting all your business content from your smartphone is not the wisest thing to do–unless the social media platform can only be fully utilised from a mobile device, as is the case with Instagram. There are social media platforms that offer slightly different features and functionality between their web-based and mobile app systems. If you browse the publishing options on your Facebook Business Page from a desktop computer, you’ll see that there are really great tools you can use for content creation that aren’t always accessible on a smartphone.
- Avoid marketing your studio on all the social media platforms
As a fitness studio owner, you could waste a great amount of your time by using all the social media channels available to market your studio. You don’t have to get onto every social platform out there to market your fitness studio. A fitness brand, like the successful F45 franchise, can expand quickly if it is strategic in its social media marketing. To make the best use of your time and to be effective, you should put a social media strategy in place that will ensure you don’t waste valuable hours of your time on all the social media platforms.
- Avoid asking prospective members to follow you without following back
While a Facebook Business Page doesn’t allow you to follow individuals back, it’s advisable to follow your clients and prospective members back on Instagram if you can find their public account. Effective marketing on social media is not about accumulating several random followers, but about creating connections, so make the effort to connect with clients and prospective members by showing interest in their posts where relevant. You will show up more in their network, making it easier for them to recommend you to their connections.
- Don’t overlook social advertising
Your followers are overcrowded with hundreds of posts on a daily basis, so you can’t guarantee that they will see all your posts. Facebook has largely become a “pay-to-play” model for businesses, so allotting a fair amount of your budget to social media advertising should be part of your fitness studio’s marketing strategy. Through advertising you can reach a wider audience, and potentially get more leads or sales.
When used correctly and strategically, social media has the power to generate more leads and sales for your fitness studio, but it can also be a major time-waster in subtle ways. Now you know what to avoid doing.
About the author
Nosisa Assumani, written in collaboration with F45.