Check your website’s smartphone compatibility with free Google tool

Google GoMo tool logo

Google has unveiled ‘GoMo’, a free tool designed to allow local businesses to test how smartphone savvy their websites are.

A mobile-friendly website is vital for every business, given half of the Australian population now owns a smartphone. To reach its customers, a businesses’ website has to be fast-loading, easily accessible, and simple to navigate. It needs to be tailored to the needs mobile users, and designed specifically for mobile devices.

But alarmingly, 4 out of 5 business websites aren’t smartphone compatible and are let down by slow loading times and incorrectly-sized text, which make them frustrating for potential customers to use. So, Google has launched the ‘Go-Mo’ initiative has been to designed to help Australian SMBs go mobile.

The free tool has been designed to show businesses how their website looks on a mobile, thanks to smartphone simulator called the GoMoMeter. It will also provide a personalised report with customised recommendations on how to improve a website’s accessibility.

To take advantage of this initiative and test your business’ online accessibility, visit

  • Gartner projects that by 2015 there will be 1.1 billion smartphones in use world wide. The time to start leveraging this medium is yesterday!

    Any business that lags behind in creating a mobile accessible website is going to be toast! At least 20% of all website traffic measured across 50 of my client’s websites on Google Analytics comes from mobile devices.

    Mobile device traffic for one client last year for the period – 1 Jan to 1 Feb 2011, was 159 visits. This year for the same period it jumped to 970, (21.62% of all visitor traffic). In total there were 25 devices listed as accessing this client’s website. The top 4 devices accessing that particular website in February 2012 are listed below:

    Apple iPhone – 526 visits
    Apple iPad – 345 visits
    Samsung GT-I9100 Galaxy S II – 29 visits
    Samsung GT-I9000 Galaxy S – 14 visits

    To find out if your desktop website is accessible on smartphones and tablet devices you can do a test on the W3C mobileOK checker here: More importantly, it’s a good idea to check your mobile site, if you happen to have one. A score above 90% will ensure most people will have access to your mobile website content.

    I’ve noticed too, that some business owners are confusing mobile websites with having an app developed. These are two very different platforms. Most small business don’t need an app, just a mobile accessible website. Apps are software applications that are resident on a device once downloaded and installed. Mobile websites on the other hand, are just a website that has been created to suit the browser resolution and user interface of a smartphone or tablet.

    When creating a mobile site aim for a resolution that fits in with smartpones such as iPhone, Samsung Galaxy or HCT. Tablets however, will usually render standard web pages effectively due to their screen resolution being close to that of a notebook or small laptop.

    Also make sure your main website detects the users mobile device and automatically redirects these visitors to your mobile site. WURFL is the best service for doing this as it covers every mobile device on Earth!.

    Definitely use the Google GoMo site that Carly mentioned in her article.

    Cheers and good luck,

  • Please show me website on the smart phone.