Two of Perth’s youngest entrepreneurs 22 year old Paul Slee and 23 year old Lachlan Nally have launched an Australian – Truckside Ads – revolutionising the Australian outdoor advertising industry.
The new advertising medium gives businesses the opportunity to reach a mass market in a very cost effective way.
“There’s no other outdoor advertising medium that’s as effective in terms of results and cost,” said Mr Slee.
“Businesses can now get their brand and message delivered at street eye level and that’s a major benefit.”
Mr Slee first struck upon the idea for his online grocery store business, www.ezyshop.com.au which was struggling because of a lack of marketing dollars.
“I advertised on my own delivery vehicles and saw instant results,” he said.
“In fact, it was one of the few marketing strategies that had a big return.”
“So I thought if it works for me, it will work for others, and the truck-side advertising idea was born.”
“Historically, the outdoor advertising market has been too expensive and not viable for small business.”
“TruckSide Ads cater for every budget, the small business owner to multi-nationals – that’s the core of our business, and we pride ourselves on customer satisfaction.”
Mr Slee and Mr McNally have partnered with truck operators and fleet companies around Australia to ensure a massive audience reach.
TruckSide Advertising Australia uses refined GPS tracking systems and database management to provide real-time tracking of campaigns.
Clients are able to view route histories, upload and view catalogued campaigns and stream live tracking through the Truckside Advertising homepage.
“It’s a very cost effective with advertising starting from as little as $499 per month,” said Mr Slee.
Transit advertising is the fastest growing form of outdoor advertising worldwide with market research showing nearly three quarters of Australians use cars on a daily basis for an average of nearly one and a half hours.
A survey also shows around three quarters of consumers believe truck-side advertising affects their buying patterns while 76% believe that the vehicle and advertisement is part of the business’s actual fleet thereby increasing value perception.
While TruckSide Ads began in WA, it’s now become a national brand and plans are afoot to expand internationally.
Mr Nally said there had already been interest in South East Asia.
“My last trip to Singapore was very exciting, there is definitely room for progression abroad,” said Mr Nally.
“We are busy developing a business model that will ultimately allow that transition, but for the time being our focus is the Australian market,” he said.